Evaluation Question 4

 4. Who would be the audience for your media product?


Our film rating is 15+ so we aimed to target the most proliferate film going audience of 16-24 year olds. We decided to rate our film this certificate due to the complex themes and darkness of the plot-it does not exactly make for light hearted viewing. However, after undertaking research by compiling focus groups we noticed that we also had a secondary market of older adults, intrigued by the sophisticated storyline and political/social/technological conflicts raised by the film.

Though predominantly aimed at a young British urban audience, due to its location and style, the universal themes of language and love makes it appealing globally. As a hybrid genre film, it has a wide reach and appeals to both genders. 

The Sci-Fi elements help appeal to a male audience as does the supporting male characters and good looking female star but the fact she is a strong independent woman helps to draw in a female audience as does the sub plot of a love story.

All these elements combine to create a film more targeted at a niche market than mainstream audience attracted by formulaic Hollywood blockbusters. The young cast makes it hip and current and the ideas behind the story are very topical. Some viewers may not enjoy a film without dialogue- in our audience feedback a few people wrote that they would find it difficult to watch a film without speaking in and the novelty of it would soon wear off. This posed us to question if we were to make the whole film perhaps including a voice over to make it slightly more accessible. Constantly having to the screen to understand what each character is saying may put off some people that perhaps do not enjoy watching foreign language films due to having to read subtitles.

Typical Audience Member Profile:

Name: Clare Alridge
Age: 22
Nationality: British (originally from Manchester)
Occupation: Student (Receieved AAB at A-level is now studying English Literature at Sussex Uni) Has been on a gap year travelling across Australia and Asia
Enjoys: Going out with friends, going to clubs/gigs, shopping (favourites include Topshop, H&M and Zara), watching television, listening to music, reading, topical contemporary documentaries e.g My Big Fat Gypsy Weddings and drama's like Misfits, film interests vary on mood but enjoys a hard hitting thrilling watch as much as a easily palatable rom com
Media Consumption: Uses Facebook and Twitter occasionally, keeps up to date with news via BBC and celebrity gossip sites like Perez Hilton, attends the cinema maybe once or twice a month (usually on Orange Wednesdays due to student income!), Owns a Blackberry Smartphone